Companies

Founders, in their own words.

Quotes, video conversations, and longer case studies from the founders I've worked with — at ETW and before.

01 · Video

Founders on camera.

Short conversations — 3 to 6 minutes — about what changed and what didn't.

04 : 12

"He told me the thing my board wouldn't."

Founder name Series B · SaaS
05 : 38

From burnout to operating cadence.

Founder name Series A · Fintech
06 : 04

The conversation we'd been avoiding.

Co-founders Seed · Climate
02 · Quotes

In their words.

"
Mike P Lewis is by far and away the person you want in your corner during this fight. Best executive coach I have worked with by a long shot, and is highly recommended to any serious founder looking to take it to the next level.
Benjamin Lazarov Founder & CEO · AnyCreek + Origin
LinkedIn
"
Great perspective, super insights and high energy. I've worked with him directly — just did a hike yesterday :-)
Steve Chen Founder & CEO · Boldin
LinkedIn
"
Mike P Lewis has been an amazing resource for us. Always asking the right questions, helping us strategize the right chess moves, and — probably most importantly — just a good human to do hard things with.
Kyle Pontier Product & Strategy Leader
LinkedIn
"
Mike P Lewis has been awesome for Ajith and me. It feels like he's part of our team. TL;DR — work with Mike, it's your gift to yourself :)
Avinash Joshi Co-Founder & CTO · Cactus
LinkedIn
"
Highly recommend Mike P Lewis as an executive coach.
Henry Abenaim Founder & CEO · FUNDINGO
LinkedIn
"
Highly recommend Mike P Lewis. Tremendous resource and person for founders to work with.
JP Gooderham CEO · Storyboard
LinkedIn
"
Mike P Lewis has been amazing for Avinash Joshi and me.
Ajith Govind Satheesh Co-Founder & CEO · Cactus
LinkedIn
03 · Case studies

What changed.

Longer-form stories from inside the engagement. Identifying details adjusted where requested.

Founder name

Case · 01 Series A → B SaaS
14 months

Problem

Founder stuck running every important conversation. Org couldn't scale around him.

Shift

Built a leadership operating cadence; named the founder's rescuing pattern; redesigned the leadership team.

Result

2× revenue over the engagement. Founder back to working on the few things only he can do.

Co-founders

Case · 02 Seed marketplace
8 months

Problem

Two-founder team stalling on a pivot neither wanted to call.

Shift

Surfaced the unspoken disagreement. Forced a real decision. Designed the new GTM together.

Result

Clear pivot, strongest quarter post-pivot, partnership still intact.

CEO name

Case · 03 Series C consumer
2 years, ongoing

Problem

CEO under board pressure, leadership team drifting, personal capacity dropping.

Shift

Strategic clarity exercise with the board. Replaced two execs. Rebuilt the CEO's operating rhythm.

Result

Beat plan two quarters in a row. CEO sleeping again.

First-time founder

Case · 04 Pre-seed
4 months

Problem

First-time founder unable to commit to a single wedge.

Shift

Killed three of four product directions. Wrote the narrative. Practiced the raise.

Result

Seed closed in six weeks. Conviction returned.

Next

Want to be the next one?

Tell me what you're building and what's hard. Short and direct is fine.