Founder Coach · Advisor · Operator

Helping great founders become great CEOs.

Your startup is unique. Your problems are not. I've been a founder, a CEO, an operator, and an investor, and I've worked with hundreds of startups — as have my partners at ETW. We've seen this movie before, and we're here to help founders avoid the errors that have doomed so many others.

ETW Partner San Francisco · Worldwide By application

Speaking

With a founder

Speaking

01 · Practice

What I actually do.

Four problems I help founders solve. Most engagements touch all of them.

L 01 · Leverage

Get leverage.

Working harder isn't the answer. You have to lead people, not be the bottleneck on every problem. Which means working on yourself first.

M 02 · Milestone

Hit your milestone.

Fundraise, profitability, sale — there's a finish line you're running at, and something's keeping you from it. We find it, work backwards from the goal, and avoid the cliff.

G 03 · GTM

GTM that compounds.

When the curve isn't bending, we pull GTM apart and iterate until it does. Understand the motion you actually have, then build the one you need.

H 04 · Team

Hire A-players.

Your team is your company's DNA. The better the team, the more you can run in parallel — and the faster the company can move. We sharpen the bar and the process behind it.

From a client

"Mike Lewis is by far and away the person you want in your corner during this fight. Best executive coach I have worked with by a long shot."

Benjamin Lazarov · Founder & CEO · AnyCreek